G a l g a n o . A s s o c i a t e s
S a l e s . M a r k e t i n g
peter@galgano.com
http://www.galgano.com
Tel 610.987.9872
Fax 610.987.9695

 

PETER F. GALGANO -
Sales and Marketing Services for the Natural Stone Industry

 

History:

Based in Eastern Pennsylvania, USA, Galgano Associates was founded in 1983 as a direct sales and marketing consulting company serving architectural building products industries.

Galgano Associates provides complete sales and marketing research, planning, development and implementation on an international scale to an impressive list of clients.

In recent years, concentration of this expertise has been in the natural stone industry of North America, providing direct sales and consulting services. Current focus is sales and marketing development for international stone producers.

 

Services:

Sales Development—North America:
Extensive travel in direct sales, developing and maintaining excellent sales relationships with the 200 largest distributors, fabricators and installers of natural stone in the USA and Canada. Maintain a contact/mailing database of 700 smaller prospects.

Sales Development—International:
Extensive travel, knowledge and experience in buying/selling in international stone markets. Strong network of contacts, partnerships, and active buying relationships with top stone producers and operatives on all continents.

Sampling Program:
Samples inventoried in quantity and shipped via UPS and FedEx to support customers and prospects in the USA and Canada. This represents a tremendous increase in sample availability and service at a significant cost savings to factories.

Literature, Advertising, Press Release and Trade Show Development:
Assistance in developing identity, literature/advertising materials and maintaining media/press relationships from the USA. Four-color digital design and pre-press capability in-house.

Customer Contact:
Newsletters, Mailings, Broadcast Faxes, Email and Internet Service. Develop WWW sites in-house.

Marketing and Sales Planning:
Analyze and report the cost, strategy and tactics of developing products and stone markets in North America and internationally. Extensive experience in private and governmental marketing studies focusing on industry development, private and public financing/investment sources, etc.

Credit and Collections:
Assistance in developing credit information via D&B and industry sources. Manage credit and collections activities, including private credit insurance.

 

Highlights:

1993-present

The CleftStone Works, Kutztown, Pennsylvania
Principal. Provide sales, marketing and literature planning and development, product line planning, purchasing, and sales management for regional natural slate importer/distributor.

1995-1999

Peval Mineração Ltda., Salvador, Bahia, Brazil
Project acting as North American Manager for Brazilian granite/quartzite/limestone quarrier and slab/cut-to-size producer. Program includes complete sales responsibility, sales planning, sampling, marketing and advertising development. Focus is top quality distributors, fabricators and installers in the USA and Canada.

1997-1999

Shiny Granite & Marble Associated Co., Ltd., Taipei, Taiwan
North America Sales: Developing market awareness and national sales presence through a program of direct sales contact, advertising and trade-show support for a consortia of Taiwanese/Chinese marble and granite quarries and factories. Initial result have been impressive.

1994-1995

Classic Stone, Inc./Earthworks, Inc., Newfoundland, Canada
18 month project acting as Director of Sales and Marketing for start-up granite quarrier, providing sales & marketing planning and test marketing used to develop markets and access government financing.

1990-1993

Hunterdon Marble & Granite, Flemington, New Jersey
National Sales and Marketing Manager for start-up marble & granite importer/distributor. Implemented granite slab, slate, and cut-to-size programs.

1984-1990

Westchester Marble & Granite Inc./W&Z, Inc., Mt. Vernon, N.Y.
Independent sales representative in a three-state area for major full-line marble and granite importer/distributor.

1988-1990

Denver Brick Corporation, Denver, Colorado
18 month project to develop architectural and stocking distribution in Northeast USA for face and paving brick manufacturer.