G a l
g a n o . A s s o c i a t e s
S a l e s . M a r k e t i n g
PETER F. GALGANO -
Sales and Marketing Services for the Natural Stone Industry
Based in Eastern Pennsylvania, USA, Galgano Associates was founded
in 1983 as a direct sales and marketing consulting company serving architectural building
Galgano Associates provides complete sales and marketing research,
planning, development and implementation on an international scale to an impressive list
In recent years, concentration of this expertise has been in the natural stone industry
of North America, providing direct sales and consulting services. Current focus is sales
and marketing development for international stone producers.
Sales DevelopmentNorth America:
Extensive travel in direct sales, developing and maintaining excellent sales relationships
with the 200 largest distributors, fabricators and installers of natural stone in the USA
and Canada. Maintain a contact/mailing database of 700 smaller prospects.
Extensive travel, knowledge and experience in buying/selling in international stone
markets. Strong network of contacts, partnerships, and active buying relationships with
top stone producers and operatives on all continents.
Samples inventoried in quantity and shipped via UPS and FedEx to support customers and
prospects in the USA and Canada. This represents a tremendous increase in sample
availability and service at a significant cost savings to factories.
Literature, Advertising, Press Release and Trade Show Development:
Assistance in developing identity, literature/advertising materials and maintaining
media/press relationships from the USA. Four-color digital design and pre-press capability
Newsletters, Mailings, Broadcast Faxes, Email and Internet Service. Develop WWW sites
Marketing and Sales Planning:
Analyze and report the cost, strategy and tactics of developing products and stone
markets in North America and internationally. Extensive experience in private and
governmental marketing studies focusing on industry development, private and public
financing/investment sources, etc.
Credit and Collections:
Assistance in developing credit information via D&B and industry sources. Manage
credit and collections activities, including private credit insurance.
CleftStone Works, Kutztown, Pennsylvania
Principal. Provide sales, marketing and literature planning and development, product
line planning, purchasing, and sales management for regional natural slate
Mineração Ltda., Salvador, Bahia, Brazil
Project acting as North American Manager for Brazilian
granite/quartzite/limestone quarrier and slab/cut-to-size producer. Program includes
complete sales responsibility, sales planning, sampling, marketing and advertising
development. Focus is top quality distributors, fabricators and installers in the USA and
|Shiny Granite & Marble Associated Co., Ltd., Taipei,
North America Sales: Developing market awareness and national sales presence through a
program of direct sales contact, advertising and trade-show support for a consortia of
Taiwanese/Chinese marble and granite quarries and factories. Initial result have been
|Classic Stone, Inc./Earthworks, Inc.,
18 month project acting as Director of Sales and Marketing for start-up granite
quarrier, providing sales & marketing planning and test marketing used to develop
markets and access government financing.
|Hunterdon Marble & Granite,
Flemington, New Jersey
National Sales and Marketing Manager for start-up marble & granite
importer/distributor. Implemented granite slab, slate, and cut-to-size programs.
|Westchester Marble & Granite
Inc./W&Z, Inc., Mt. Vernon, N.Y.
Independent sales representative in a three-state area for major full-line marble and
|Denver Brick Corporation, Denver,
18 month project to develop architectural and stocking distribution in Northeast USA for
face and paving brick manufacturer.